the road ahead.

I’m back.
(Did you even know I was gone?)
This past week, Dave and I were in San Francisco, where I attended the Visual Supply Co. workshop for wedding photographers. It was nuts.
Basically…everything is going to be changing with my business in the next few months. Drastically.
The session that challenged me the most, was with Greg Lutze, creative director of Must Warn Others.  He was speaking on rebranding your company, something that I have been thinking about for a while.  So far, I have found that my business doesn’t really suit who I am and what I want for photography.  So that will be changing.

Greg posed 11 questions to all of us who were in the rebranding boat.  This is what I will be going through in the next few weeks.

11 un-fun (but important) questions to start the branding process

Step back and take a look at who you are before you start the process.

1. What do you like about your current brand?

2. What do you not like?

3. Is your target market local? National? International?

4. What do you see as your primary and secondary market?

5. What other companies and photographers do you see as your main competitors?

6. What do they do well? Where do they fail? How are you different?

7. What brands outside of photography are particularly inspiring to you, and why?

8. List four words that you imagine your company to evoke?

9. If your brand was a person, what would that person be like?

10. How do you see your branding elements being used? (brochures, posters, DVDs, website, promotional gift, etc.)

11. Once the brand is launched,what would you define it as being a success to you?


And there you have it.  My homework for the next (long) while.

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